allure

Bijou

UTD
$100 USD
Reviews 25
96% positive

Sophistication meets simplicity: sleek, modern, and fully dynamic

Allure is a Shopify theme from UTD built for clothing brands and apparel stores, with a design focused on showcasing collections through strong visuals. Priced at $100 USD, it includes AI commerce support optimized for product discovery and catalog visibility, along with a broad feature set spanning cart and checkout tools like slide-out cart, sticky cart, and in-store pickups, plus merchandising options such as lookbooks, size charts, color swatches, and product videos. For discovery, it offers enhanced search, mega menus, product filtering and sorting, and swatch filters, alongside conversion features including trust badges, countdown timers, back-in-stock alerts, and EU translations in English, French, Italian, German, and Spanish. It currently holds a 96% rating across 25 reviews.

Bijou is one of the presets of the Allure theme
Find it on theShopify Theme Store

Ranking by Industry

+2

All

189

of 1187 themes

-4

Art

28

of 42 themes

Bags

43

of 50 themes

+1

Jewelry and accessories

17

of 112 themes

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Customers talk about Bijou

Bijou is a beautifully designed theme with responsive, helpful support. We learned some features aren’t native - like multiple CTAs, traditional mega menu, product blurbs, section‑specific font/image controls, and built‑in review or testimonial integration. Still a solid theme with great potential.

PranaGlowJul 7, 2026

Clean, stylish theme. Easy to work with and received prompt support from the developer

Pearl & OrchidJun 17, 2026

The theme is perfect for my jewelry store! I love the presets. I had a small issue with color swatches, and support got back with me promptly with detailed instructions on how to get the result I needed. This is a great value for the money. I spent several hours researching available templates and am so glade I picked Allure!

Bijou by SAMMar 30, 2026

Great theme and even better support. Has most things we need with some tweaks. the support team are amazing, always very helpful and provide very clear instructions. Highly recommend theme and the team who support this. thank you!

PEONI & STONEMar 2, 2026

Would like to have a moment about this theme we are currently using is superb. apart of this the most we likely loved is given support from the Allure team. They are lovely, amazing unlike others they even do not hear anything on the name of support once you purchase the theme. the allure team has supported prior and post purchase. Great job..

Premium ShopFeb 19, 2026

Very responsive team that is ready to answer any queries you may have. They also provide helpful suggestions for your store. It is a great theme!

Dang so chicJan 20, 2026

Amazing theme! Would recommend to anyone, it was the perfect fit for me.

WineScout7Nov 14, 2025

het is mooi thema en het werkt erg gebruiksvriendelijk. het is de uitstraling die wij zochten voor onze shop. Het support team is zeer snel en heel erg behulpzaam. ze luisteren naar feedback en er komen regelmatig updates van het thema.

Touch-MeNov 6, 2025

Great theme, great team. Has everything I need without extra apps.

wave-masterOct 7, 2025

This theme makes my store look like a big brand. Tons of options to play with, but still easy to manage. Support team always answered to my emails, helped with the set up and was overall friendly.

ZenFlowOct 2, 2025

Honestly didn’t think it would be this simple to use. The theme is very flexible and I can customize without getting lost. Support helped me on a small issue, solved fast.

ShadeHouseOct 2, 2025

I’ve tried other Shopify themes, some didn't work for my store, but Allure met all my needs. Lots of creative sections, modern design, and setup was easy even for me as a beginner. The team behind it has been super responsive which makes me feel confident about using this long-term.

TrendEraSep 19, 2025

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