purity

Purity

NextSky
$300 USD
Reviews 105
100% positive

A minimalist beauty theme that turns product education into sales.

Purity is a minimalist Shopify theme from NextSky, built for beauty brands and priced at $300 USD. Designed around turning product education into sales, it includes personalization tools such as a quiz, product finder, and curated collections, alongside conversion-focused features like in-cart recommendations, a free shipping bar, quick buy, and a sticky cart on pages built to pass Core Web Vitals. Its broader toolkit spans merchandising options such as a before/after image slider, color swatches, lookbooks, and size charts, plus product discovery features including enhanced search, mega menu, and swatch filters. Support comes directly from the developers who built the theme, with structured docs and monthly updates, and the theme currently holds a 100% rating across 104 reviews.

Purity offers 2 pre-designed templates, explore them here.
Find it on theShopify Theme Store

Ranking by Industry

+3

All

52

of 1187 themes

Beauty

6

of 122 themes

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Customers talk about Purity

I think this theme is fantastic; it is very mobile-friendly and loads quickly. When I couldn't figure out the setup, their staff were extremely helpful—thank you so much!

saltgleamJul 7, 2026

Beautiful theme with an incredible level of customisation options, clearly built for CRO. Amazing support- cannot fault them. Highly recommended!

Paper StateJun 25, 2026

Great theme with a lot of customization options and even better customer support. Luuk is quick and helpful, and the team is open to developing the theme based on specific requests, which is highly appreciated!

Mad Merch ClubJun 24, 2026

I have had a wonderful experience using the Purity theme. It has been a strong fit for building a polished, conversion focused Shopify site with the kind of flexibility a premium apparel brand needs. The theme offers a great foundation for elevated product storytelling, strong collection and product page layouts, clean navigation, flexible style settings, and thoughtful merchandising features. It

Alpine RevivalJun 23, 2026

Excellent customer support and a very user friendly theme. The customization options are simple, flexible, and easy to manage. The overall experience has been great, and the quality definitely matches the price. Highly recommended 100% worth the money!

BluJun 23, 2026

Great modern theme, easy to work with. We are very happy with the results. :)

AnnabisJun 23, 2026

Great theme. Very flexible and modern & very good support!

OH MY DOG!Jun 9, 2026

I absolutely love this theme. I critically reviewed all paid themes and landed on this one as the most versatile - and that it has been! I managed to get up and running in just a few hours and the experience I envisioned in my head is starting to come together. The mega menu, mobile experience, and SEO customizations are great. Luuk on the support team has been world class - thank you!

Grand HampersJun 6, 2026

I’m obsessed with this theme! I spent months going through all the themes and landed on this one and am loving it for my brand so far. It’s very well made and the support has also been amazing. Can’t recommend enough

FeeleJun 3, 2026

There's tons of features to customise our website with Purity, albeit some are less customisable than others. But whenever we hit a snag and reach out to support, Luuk has always been able to help us find a workaround or the right fix. Rare quality for a paid theme. Highly recommend.

Jolicare MYMay 22, 2026

I’m very satisfied with the Purity theme. It’s modern, responsive, fast, and very well optimized. The theme is flexible, easy to customize, and includes many useful and interesting features. Overall, it’s a professional Shopify theme and I really enjoy working with it. — Damian

Golden Rose EspañaMay 22, 2026

The theme is very nice and easy to customize, the support received was great. Thanks Luuk !

MIA KOREAN SKINCAREMay 21, 2026

Other presets

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purity