
Shale
A theme designed to grow your brand and build customer trust
Story is a Shopify theme by Groupthought, priced at $280 USD and built with clothing brands in mind. Designed to help grow your brand and build customer trust, it offers collection tools like swatches and sibling products for colorways, drag-and-drop sections on every page with pre-made starter templates, and a mobile-first approach to the shopping experience. Merchandising and discovery features include color swatches, lookbooks, product videos, size charts, enhanced search, product filtering and sorting, and a mega menu, alongside conversion tools such as cross-selling, trust badges, promo popups, and EU translations across five languages. It currently holds a 95% rating from 21 reviews.
Shale is one of the presets of the Story themeRanking by Industry
Industry Ranking Changes
Log in to see the industry ranking changes.
Review Changes
Log in to see the industry ranking changes.
Price Changes
Log in to see the price changes.


