Wire

Minimal design & advanced commerce tools, built for home brands.

Shift is a Shopify theme by Apparent Collective, priced at $380 USD and built for home brands. It pairs a minimal, full-screen design featuring editorial grids, visual lookbooks, and smooth animations with commerce tools including quick buy, a slide-out cart, in-store pickups, cross-selling, and product filtering and sorting. Merchandising options cover color swatches, image hotspots, product videos, size charts, and ingredient or usage information, while conversion features range from back-in-stock alerts and stock counters to promo banners, quick view, and EU translations across English, French, Italian, German, and Spanish. The theme currently holds a 100% rating from a single review, and its author notes around-the-clock support on business days with responses within 15 minutes.